Our Commitment
Our commitment to artistry and craftsmanship transform our home fragrance products into more than just a scent – it becomes an experience, a peaceful pause, a reflection of mindful living. Thank you for joining us on this exciting journey – we hope you enjoy our products, just as much as we did creating them!
Indi Cinderella was born from a spark – both literal and figurative.
Over ten years ago, after countless hours spent searching for candles that didn’t leave a headache or a trail of synthetic chemicals in their wake, I lit a different kind of flame; I began making my own!
What started as a personal mission to create non-toxic, eco-friendly candles, quickly became something more. After years in the corporate world, I craved a space where I could be creative, intentional, and aligned with my values. I wanted to build something with heart – a business that felt like home.
Indi Cinderella reflects that journey. The name itself is a nod to transformation: from the demands of fast paced, impersonal living to a gentler, more deliberate way of being. Each candle and fragrance we create is a quiet invitation to slow down, reconnect, and honour the sanctuary that is your home.
Lots of Love,
Nina xxxx
Our ethos: Individual, Ethical, Beautiful is simple, a reflection of our principles.
At Indi Cinderella, we blend eco-luxury with everyday living—crafting beautiful, non-toxic home fragrances using natural, ethically sourced ingredients. Rooted in sustainability and social responsibility, our mission is to create conscious products that feel as good as they smell.
Individual
Crafted with care - our home fragrance products are as unique as the spaces they fill. Each product we create is an expression of individuality, here at our home studio in Melbourne, we focus on crafting scents that feel personal, deeply connected to your everyday rituals. Designed for those who seek more than just scent, each creation is a reflection of personal style – let your home be an extension of you!
Ethical
We are proud to be ethical in every step we take. From our clean-burning soy wax and sustainably sourced ingredients, to our cruelty-free practices and recyclable packaging, we do everything with care and transparency, mindful and minimising
our impact on the environment.
Beautiful
Everything we make is designed to be
beautiful – not just in form but in essence. The glow of a candle, the air after a spritz of our aromatic room spray or the subtle slow release of fragrance from our reed diffuser, creating an atmosphere of rest and reflection. We believe beauty lives in these small, soulful experiences.